Morocco Sports Consulting supports the development, structuring, and execution of high-impact sports projects across Morocco and Africa, combining strategic expertise, operational excellence, and strong local and international partnerships since 2018.
Morocco Sports Consulting is backed by the international expertise of Thallium Group and Thallium Consulting, consulting firms recognized for their strategic capabilities and their support of complex international projects.
This synergy enables Morocco Sports Consulting to combine:
Deep understanding of Moroccan and African sports ecosystems
A global vision aligned with international standards
Proven operational excellence
Since its creation, the company has been involved in high-impact structural projects, working directly with public institutions, federations, sports brands, investors, and rights holders.
In 2024, Morocco Sports Consulting led the development of major projects for international sports brands, including the Paris Saint-Germain Academy in Morocco, reinforcing its premium positioning and ability to manage large-scale initiatives.
We believe sport is a powerful driver of sustainable development, creating economic value, strengthening communities, and leaving a lasting legacy through well-structured, future-focused sports projects.
Led by General Manager Marco Idlhoussine, Morocco Sports Consulting delivers end-to-end expertise across the entire sports value chain, from strategy and project development to operational execution and performance management.
We transform strategic vision into real-world impact by turning sports ideas into structured, sustainable projects delivered through careful planning and execution.
We help partners transform sports and institutional visions into structured projects through ecosystem analysis, governance planning, and internationally aligned project design — building strong foundations for long-term success.
We turn strategy into action by structuring teams, implementing management tools, and tracking performance to ensure efficient and results-driven execution.
We develop feasibility studies, market analysis, and financial models to ensure sports projects are viable, fundable, and strategically positioned for sustainable growth.
We support the rollout and expansion of sports projects across territories, ensuring coordinated execution, quality control, and sustainable scaling.
As Morocco prepares for the 2030 FIFA World Cup, Morocco Sports Consulting positions itself as a strategic partner supporting public institutions, sports federations, international brands, and private investors in delivering impactful sports projects. Our objective is to transform the 2030 opportunity into a lasting sports legacy for Morocco and Africa.
Morocco Sports Consulting provides comprehensive support across the sports ecosystem, from strategy and project development to partnerships, expansion, and brand growth, helping organizations build sustainable and high-impact sports initiatives.
We help organizations define clear strategies through project audits, governance structuring, and sustainable economic and organizational models.
We design, plan, and execute sports projects through feasibility studies, business planning, operational implementation, and performance monitoring.
We support the creation and development of sports academies by designing training pathways and structuring technical, HR, and administrative operations.
We build strong collaborations by developing public-private partnerships, managing institutional relations, and securing sponsors and strategic partners.
We guide growth through multi-site and international deployment strategies, ensuring operational efficiency and quality control.
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Find quick answers to the most common questions about our approach, expertise, and how Morocco Sports Consulting supports the successful development of sports projects across Morocco and Africa.
Our mission is to support the development, structuring, and successful delivery of impactful sports projects across Morocco and Africa through strategic expertise and operational excellence.
We work with government institutions, federations, private investors, sports brands, clubs, academies, and rights holders looking to develop or expand sports projects in the region.
We support a wide range of projects including academies, training centers, sports infrastructure, events, sponsorship strategies, and territorial sports development initiatives.
We combine international strategic expertise with deep local knowledge of the Moroccan and African sports ecosystems, allowing us to bridge vision and on-the-ground execution.
We help institutions, brands, and investors structure, accelerate, and implement sports initiatives aligned with the opportunities and legacy created by the 2030 World Cup in Morocco.
Yes! Private 1-on-1 coaching sessions are available for players who want personalized skill development.
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